Data protection

Person responsible

Company Molzbachhof
Owner Peter Pichler
Tratten 36
2880 Kirchberg am Wechsel
Email address: office (at)molzbachhof. at
Managing Director/Owner: Peter Pichler

Legal notice

Contact Data Protection Officer: Peter Pichler, office (at)molzbachhof. at

Types of data processed

- Inventory data (e.g., personal master data, names, or addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").

Purpose of the processing

- Provision of the online offering, its functions, and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing

Terminology used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more special characteristics that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 GDPR, we hereby inform you of the legal basis for our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not specified in the privacy policy:
The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR;
The legal basis for processing for the fulfillment of our services and the implementation of contractual measures as well as responding to inquiries is Art. 6 (1) (b) GDPR;
The legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
The legal basis for the processing necessary to perform a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6 para. 1 lit. e GDPR.
The legal basis for processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR.
The processing of data for purposes other than those for which it was collected is determined by the provisions of Art. 6 (4) GDPR.
The processing of special categories of data (in accordance with Art. 9 (1) GDPR) is determined by the provisions of Art. 9 (2) GDPR.

Security measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, transfer, availability, and separation. Furthermore, we have established procedures to ensure that the rights of data subjects are exercised, data is deleted, and responses are made to data breaches. Furthermore, we take the protection of personal data into account during the development or selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, joint controllers and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers, or third parties), transfer it to them, or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the fulfillment of a contract), users have consented, a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transfer, or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, beyond that, on a basis that complies with legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this is done in the context of the use of third-party services or disclosure or transfer of data to other persons or companies, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we only process or have the data processed in third countries with a recognized level of data protection, including US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission).

Rights of the data subjects

You have the right to request confirmation as to whether relevant data is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with legal requirements.

In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.

In accordance with legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with legal requirements.

You have the right to request that the data concerning you that you have provided to us be retained in accordance with legal requirements and to request that it be transferred to other responsible parties.

You also have the right, in accordance with legal requirements, to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw your consent with effect for the future.

Right of objection

You can object to the future processing of data concerning you at any time in accordance with the legal requirements. In particular, you may object to processing for direct marketing purposes.

Cookies and right to object to direct advertising

Cookies are small files that are stored on users' computers. Various types of information can be stored in cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent." For example, the login status can be stored if users visit the site after several days. Such cookies can also store the interests of users, which are used for reach measurement or marketing purposes. Cookies that are offered by providers other than the controller operating the online service are referred to as "third-party cookies" (otherwise, if they are only the controller's cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and provide information about this in our privacy policy.

If we ask users for their consent to the use of cookies (e.g., in the context of cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, the personal cookies of users are used in accordance with the following explanations in this privacy policy on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR) or if the use of cookies is necessary for the performance of our contractual services, pursuant to Art. 6 (1) lit. b. GDPR, or if the use of cookies is necessary for the performance of a task carried out in the public interest or in the exercise of official authority, pursuant to Art. 6 (1) lit. e. GDPR.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. The exclusion of cookies may lead to functional restrictions of this online offer.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in your browser settings. Please note that in this case, not all functions of this online service may be available.

Deletion of data

The data we process will be deleted or restricted in its processing in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations that prevent its deletion.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Business-related processing

In addition, we process
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, interested parties, and business partners for the purpose of providing contractual services, customer care, marketing, advertising, and market research.

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, or contractual partners (collectively referred to as "contractual partners") in accordance with Art. 6 (1) (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope, and purpose of the processing, and the necessity of the processing are determined by the underlying contractual relationship.

The data processed includes the master data of our contractual partners (e.g., names and addresses), contact details (e.g., email addresses and telephone numbers), contract data (e.g., services used, contract content, contractual communication, names of contact persons), and payment data (e.g., bank details, payment history).

We do not process special categories of personal data unless they are part of commissioned or contractual processing.

We process data that is necessary for the establishment and fulfillment of contractual services and point out the necessity of providing this data if it is not evident to the contractual partners. Disclosure to external persons or companies only takes place if it is necessary within the framework of a contract. When processing data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements.

When using our online services, we may store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the interests of users in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims in accordance with Art. 6 (1) lit. f. GDPR or there is a legal obligation to do so in accordance with Art. 6 (1) lit. c. GDPR.

The data will be deleted when it is no longer required for the fulfillment of contractual or statutory duties of care and for the handling of any warranty and comparable obligations, whereby the necessity of storing the data is reviewed every three years; otherwise, the statutory retention obligations apply.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and the organization of our business, financial accounting, and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The basis for processing is Art. 6 (1) (c) GDPR and Art. 6 (1) (f) GDPR. Customers, interested parties, business partners, and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organization, and data archiving, i.e., tasks that serve to maintain our business activities, perform our duties, and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified for these processing activities.

We disclose or transfer data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee collection agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, event organizers, and other business partners, e.g., for the purpose of contacting them at a later date. We generally store this data, most of which is company-related, permanently.

Business analyses and market research

In order to operate our business economically and to identify market trends and the wishes of our contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, and metadata on the basis of Art. 6 (1) (f) GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors, and users of our online offering.

The analyses are carried out for the purposes of business evaluation, marketing, and market research. In doing so, we may take into account the profiles of registered users with information such as the services they have used. The analyses serve to increase user-friendliness, optimize our offering, and improve business efficiency. The analyses are for our use only and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they are deleted or anonymized when the user terminates their account, or otherwise after two years from the conclusion of the contract. In all other cases, the overall business analyses and general trend determinations are created anonymously wherever possible.

Data protection information in the application process

We process applicant data solely for the purpose of and within the scope of the application process in accordance with legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the scope of the application process in accordance with Art. 6 (1) lit. b. GDPR Art. 6 (1) lit. f. GDPR if data processing becomes necessary for us, e.g., in the context of legal proceedings (in Germany, § 26 BDSG also applies).

The application process requires applicants to provide us with their application data. The necessary application data is marked if we offer an online form, otherwise it can be found in the job descriptions and generally includes personal details, postal and contact addresses, and the documents relating to the application, such as cover letter, resume, and references. In addition, applicants can voluntarily provide us with additional information.

By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this privacy policy.

If special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily provided during the application process, they will also be processed in accordance with Art. 9 (2) lit. b GDPR (e.g., health data, such as severely disabled status or ethnic origin). If special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants as part of the application process, their processing shall also be carried out in accordance with Art. 9 (2) (a) GDPR (e.g., health data if this is necessary for the performance of the job).

If provided, applicants can submit their applications to us using an online form on our website. The data is transmitted to us in encrypted form using state-of-the-art technology.
Applicants can also send us their applications by email. However, please note that emails are not encrypted and applicants must ensure that they are encrypted themselves. We therefore cannot accept any responsibility for the transmission of the application between the sender and the receipt on our server and therefore recommend using an online form or postal mail. Instead of applying via the online form and email, applicants still have the option of sending us their application by post.

The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job vacancy is not successful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

Subject to a justified revocation by the applicant, the data will be deleted after a period of six months so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the Equal Treatment Act. Invoices for any travel expense reimbursements will be archived in accordance with tax law requirements.

Contact us

When contacting us (e.g. via contact form, email, telephone or social media), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 (1) (b) (within the framework of contractual/pre-contractual relationships) and Art. 6 (1) (f) (other requests) of the GDPR.The user's information may be stored in a customer relationship management system ("CRM system") or comparable inquiry organization system.

We delete the inquiries if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Newsletter

The following information provides details about the content of our newsletter, the registration and delivery process, statistical analysis procedures, and your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, emails, and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the content of the newsletter is specifically described during the registration process, it is decisive for the consent of the users. In addition, our newsletters contain information about our products and accompanying information (e.g., safety instructions), offers, promotions, and our company.

Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Newsletter registrations are logged in order to be able to verify the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the mailing service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for personalization in the newsletter.

The newsletter is sent and its success measured on the basis of the recipient's consent in accordance with Art. 6 (1) (a) Art. 7 GDPR in conjunction with § 107 (2) TKG (German Telecommunications Act) or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 (1) lit. f GDPR in conjunction with § 107 (2) and (3) TKG.

The registration process is logged on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users, and also allows us to prove consent.

Cancellation/revocation - You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter - Dispatch service provider

The newsletter is sent by the mailing service provider Mailingwork GmbH, Torsten Gneuß and Jörg Arnold, Birkenweg 7, D 09569 Oederan. You can view the data protection provisions of the mailing service provider here: https://mailingwork.de/datenschutzerklaerung. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR.

The mailing service provider may use the recipients' data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the mailing and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - Measuring success

The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server or, if we use a mailing service provider, from their server when the newsletter is opened. As part of this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used to improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to monitor individual users. Rather, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, it is not possible to separately revoke the performance measurement; in this case, the entire newsletter subscription must be canceled.

Hosting and e-mail delivery

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online offering on the basis of our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 (1) lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files

We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 (1) lit. f. GDPR. The access data includes the name of the website accessed, the file, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of 7 days and then deleted. Data that must be retained for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering, for example). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with other services related to the use of this online offering and the Internet. In doing so, pseudonymous user profiles of users can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of users will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online service, as well as Google from processing this data, by downloading and installing the browser plugin available at the following link:http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data within this website in the future: Analytics Opt-Out. This will place an opt-out cookie on your device. If you delete your cookies, you will need to click this link again.

If we ask users for consent (e.g., in the context of cookie consent), the legal basis for this processing is Art. 6 para. 1 lit. a GDPR. Otherwise, users' personal data is processed on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).

Insofar as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt000000001L5AAI).

For more information on Google's use of data, settings and options for objection, please refer to Google's privacy policy (https://policies.google.com/privacy) and the settings for the display of advertisements by Google (https://myadcenter.google.com/home).

Users' personal data will be deleted or anonymized after 14 months.

Target group formation with Google Analytics

We use Google Analytics to display the ads placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interest of users.

Google AdWords and conversion measurement

We use the online marketing service Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who are likely to be interested in the ads. This allows us to display ads for and within our online offering in a more targeted manner, so that users are only shown ads that potentially match their interests. If, for example, a user is shown ads for products that they have shown interest in on other online offerings, this is referred to as "remarketing." For these purposes, when our and other websites on which the Google advertising network is active are accessed, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content they are interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other information about the use of the online offering.

We also receive an individual "conversion cookie." Google uses the information collected with the help of the cookie to compile conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of users, for example, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.

If we ask users for their consent (e.g., in the context of cookie consent), the legal basis for this processing is Art. 6 (1) lit. a GDPR. Otherwise, the personal data of users is processed on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR).

Insofar as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt000000001L5AAI).

For more information on Google's use of data, settings and options for objection, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://myadcenter.google.com/home).

Facebook pixel, custom audiences and Facebook conversion

Our online offering uses the "Facebook pixel" from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

With the help of the Facebook pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of data by Facebook is carried out within the framework of Facebook's data use policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data use policy:https://www.facebook.com/policy. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

If we ask users for consent (e.g., in the context of cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data is processed on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) lit. f. GDPR).

Facebook is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/ps/participant?id=a2zt0000000GnywAAC).

You can object to the collection by the Facebook pixel and the use of your data for the display of Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising:https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative's deactivation page (https://optout.networkadvertising.org/) and additionally via the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).

Online presence in social media

Wir unterhalten Onlinepräsenzen innerhalb sozialer Netzwerke und Plattformen, um mit den dort aktiven Kunden, Interessenten und Nutzern kommunizieren und sie dort über unsere Leistungen informieren zu können.

Wir weisen darauf hin, dass dabei Daten der Nutzer außerhalb des Raumes der Europäischen Union verarbeitet werden können. Hierdurch können sich für die Nutzer Risiken ergeben, weil so z.B. die Durchsetzung der Rechte der Nutzer erschwert werden könnte. Im Hinblick auf US-Anbieter die unter dem Privacy-Shield zertifiziert sind, weisen wir darauf hin, dass sie sich damit verpflichten, die Datenschutzstandards der EU einzuhalten.

Ferner werden die Daten der Nutzer im Regelfall für Marktforschungs- und Werbezwecke verarbeitet. So können z.B. aus dem Nutzungsverhalten und sich daraus ergebenden Interessen der Nutzer Nutzungsprofile erstellt werden. Die Nutzungsprofile können wiederum verwendet werden, um z.B. Werbeanzeigen innerhalb und außerhalb der Plattformen zu schalten, die mutmaßlich den Interessen der Nutzer entsprechen. Zu diesen Zwecken werden im Regelfall Cookies auf den Rechnern der Nutzer gespeichert, in denen das Nutzungsverhalten und die Interessen der Nutzer gespeichert werden. Ferner können in den Nutzungsprofilen auch Daten unabhängig der von den Nutzern verwendeten Geräte gespeichert werden (insbesondere wenn die Nutzer Mitglieder der jeweiligen Plattformen sind und bei diesen eingeloggt sind).

Die Verarbeitung der personenbezogenen Daten der Nutzer erfolgt auf Grundlage unserer berechtigten Interessen an einer effektiven Information der Nutzer und Kommunikation mit den Nutzern gem. Art. 6 Abs. 1 lit. f. DSGVO. Falls die Nutzer von den jeweiligen Anbietern der Plattformen um eine Einwilligung in die vorbeschriebene Datenverarbeitung gebeten werden, ist die Rechtsgrundlage der Verarbeitung Art. 6 Abs. 1 lit. a., Art. 7 DSGVO.

Für eine detaillierte Darstellung der jeweiligen Verarbeitungen und der Widerspruchsmöglichkeiten (Opt-Out), verweisen wir auf die nachfolgend verlinkten Angaben der Anbieter.

Auch im Fall von Auskunftsanfragen und der Geltendmachung von Nutzerrechten, weisen wir darauf hin, dass diese am effektivsten bei den Anbietern geltend gemacht werden können. Nur die Anbieter haben jeweils Zugriff auf die Daten der Nutzer und können direkt entsprechende Maßnahmen ergreifen und Auskünfte geben. Sollten Sie dennoch Hilfe benötigen, dann können Sie sich an uns wenden.

- Facebook, -Seiten, -Gruppen, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) auf Grundlage einer Vereinbarung über gemeinsame Verarbeitung personenbezogener Daten - Datenschutzerklärung: https://www.facebook.com/about/privacy/, speziell für Seiten: https://www.facebook.com/legal/terms/information_about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads und https://www.youronlinechoices.com/, Privacy Shield: https://www.privacyshield.gov/ps/participant?id=a2zt0000000GnywAAC.

- Google/ YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) – Datenschutzerklärung:  https://policies.google.com/privacy, Opt-Out: https://myadcenter.google.com/home, Privacy Shield: https://www.privacyshield.gov/ps/participant?id=a2zt000000001L5AAI.

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Datenschutzerklärung/ Opt-Out: https://privacycenter.instagram.com/policy/.

- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Datenschutzerklärung: https://x.com/de/privacy, Opt-Out: https://x.com/settings/account/personalization, Privacy Shield: https://www.privacyshield.gov/ps/participant?id=a2zt0000000TORzAAO.

- Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Datenschutzerklärung/ Opt-Out: https://about.pinterest.com/de/privacy-policy.

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) - Datenschutzerklärung https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/ps/participant?id=a2zt0000000L0UZAA0.

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland) - Datenschutzerklärung/ Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Datenschutzerklärung/ Opt-Out: https://wakelet.com/privacy.html.

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Deutschland) - Datenschutzerklärung/ Opt-Out: https://soundcloud.com/pages/privacy.

Integration of third-party services and content

Within our online offering, we use third-party content or service offerings on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR) content or service offerings from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always requires that the third-party providers of this content perceive the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, and may also be linked to such information from other sources.

Youtube

We integrate the videos of the platform "YouTube" of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://myadcenter.google.com/home.

Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration. Privacy policy: https://www.google.com/policies/privacy/.

Google ReCaptcha

We integrate the function for recognizing bots, e.g. for entries in online forms ("ReCaptcha") of the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://myadcenter.google.com/home.

Google Maps

We integrate the maps of the "Google Maps" service of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually as part of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://myadcenter.google.com/home.

Created with Datenschutz-Generator.de by attorney Dr. Thomas Schwenke
and adapted by the agency crosseye Marketing.

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